Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter
Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters – and the upcoming Academy Awards reflects that trend, with current audience levels...
View ArticleE-Commerce Sales in ’07 Up 19% vs. ’06, Q4 Sales Up 4.6% from Q3
US retail e-commerce sales in 2007 were up 19.0% from 2006, whereas total retail sales were up 4.0% in the same period, according to the most-recent estimates from the Census Bureau of the Department...
View ArticleTop Brands – Ranked by Customer Loyalty and Engagement
Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...
View Articlead:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
View ArticleBusinesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
View ArticleMarketers: TV Advertising Less Effective Than Two Years Ago
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the...
View ArticleNew Media’s Influence on Purchase Grows, Especially among Minorities
Advertisers would be well advised to pay more attention to what their customers say influence their purchases – particularly new media options that are growing the fastest in wielding influence,...
View ArticleCMOs: Personalized Communications Not Measured, Underutilized, Under-Tested
Inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques, according to findings from “The Power of Personalization” global...
View ArticleTop 10 Ad Revenue Generating Sites by Genre – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View Article52-Week TV Season Right Model –‘TV and Everything Video Forum’
The 52-week TV season is the right model going forward, according to 79% of surveyed marketers, agency execs and media reps among those attending the Association of National Advertisers “TV and...
View ArticleSecurity, Payment Choice Vital to Online-Purchase Decisions
When making purchases online, consumers value payment security and payment choice more than typical merchant incentives like rewards and discounts, according to a PayPal-sponsored study conducted by...
View Article62% in US Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62% of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant...
View ArticleAdults Often Online When Watching TV
Media multitasking and “double-dipping” – watching TV while surfing the internet – are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on...
View ArticleAmericans Say Traditional Journalism ‘Out of Touch,’ Rely on Internet Instead
Fully two-thirds of Americans – 67% – say traditional journalism is out of touch with what they want from news, and for nearly half of Americans the internet is now the top source of news, according to...
View ArticleTop 10 Network TV Show Websites – Week Ended 03-01-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleUK’s Hottest Social-Media Sites Now Led by YouTube
YouTube has replaced Wikipedia as the most-popular social-media website in the UK, increasing traffic 56% from Jan. ’07 to reach 10.426 million unique UK visitors in Jan. ’08, Nielsen reports. (more…)
View ArticleRadio Sectors Yield Mixed Revenue Results in Q4, ’07
Mirroring the economic climate, radio revenue results for full-year and fourth-quarter 2007 across various sectors were mixed, with Off-Air and Network growing but Local and National shrinking,...
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